Design the Parent Experience — The Director's Club
The Director's Club
Design the

Parent
Experience

Thoughtful touchpoints, delivered by your whole team, all year — and get them talking.

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$27Live workshop

September 10, 2026 1 PM Eastern Recording included

Relationship.
Trust.
Consistency.
A director welcoming a family
Yesterday, 9:15 am

A hard drop-off. A thirty-second message.

Yesterday a little one had a hard drop-off at my center. Crying, clinging, the whole thing. Mom left with that look every director knows.

"She calmed down five minutes after you left. She's at the sensory table with her best friend. Have a great day."

That message changed her whole day. And here's my favorite part — I didn't send it. A teacher did. Because at my center, that's just what we do.

here's the secret

This is not more work. It's a system.

You plan the touchpoints once. You put them on your calendar. Your whole team carries them. A center doing consistent, well-designed touchpoints beats a director doing everything herself — every time.

the journey

One Family. One Year. Every Touchpoint.

We walk the whole family journey together — and plot it on your 12-month calendar as we go.

1
Before
Day One
2
The First
30 Days
3
The Everyday
Experience
4
Planning
That Flows
5
Transitions as
Milestones
6
The Fun
Layer
7
Graduation
and Beyond
8
Your Team
Carries It

one year, designed
Every family feels known.

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in this workshop

What You Will Learn

Map the full family journey, from first tour to graduation note.

Send the small proactive messages that change a parent's whole day.

Plot every event and deadline on a success map so the year flows.

Run classroom move-ups that feel like milestones families celebrate.

Upgrade your newsletter with "Did You Know" answers and curriculum spotlights.

Lead the staff meeting that puts your whole team on the same page with families.

Retire the day-before costume announcement that had parents digging through closets at nine pm. We've all sent one.

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why live is better

Bring Your Ideas. Leave With Everyone's.

The framework comes from my center. But some of the best ideas will come from the directors in the room with you. Someone is doing something clever at her center right now that would work beautifully at yours.

Live is where you'll hear it. I'm on the whole time — for your center, your families, your weird situations. We all have them.

Shared director to director

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yours to keep

What You Walk Away With

12-Month Planning Calendar

Every touchpoint plotted. Ready for your dates.

Parent Survey Template

Ready to send to your families.

Master Resource Page

Everything from the workshop, in one place.

Full Recording

Watch again, or share with your leadership team.

Every tool is editable — make them yours

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$27All of it
be honest

Is This For You

You want families to feel welcomed, informed, and known — all year.

You want your whole team delivering the little things, not just you.

You've answered "wait, is tomorrow crazy hair day?" in the parking lot at pickup. Twice.

Then yes. This is for you.

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one year. one plan.

A Center Where Every Family Feels Known.

Design it once. Put it on the calendar. Let your team carry it — and let your families do the talking.

Save my seat — $27

September 10, 2026 · 1 PM Eastern · Live plus recording

Not ready yet? Start with the podcast or grab a free tool from the resource library. We'll be here when it's your moment.

Build the foundation. Lead the transition.